by Heather Johnson | Aug 15, 2025 | Blog, Marketing Tips
Have you ever thought about why certain logos stick in your mind? It could be the vibrant red of Coca-Cola or the soothing blue of Facebook. There’s a solid reason behind that! It all ties back to the psychology of color in branding. Colors do more than look...
by Paige McClatchie | Feb 28, 2025 | Blog, Digital Marketing, Marketing Tips
In today’s fast-paced digital world, having a strong brand is absolutely essential. As we get into 2025, the way we build brands is evolving quickly. New technologies, changing consumer expectations, and shifting market trends are redefining how businesses engage with...
by Paige McClatchie | Apr 18, 2024 | Blog, Marketing Tips
Now that you’ve got your brand identity down and consistent, it’s time to increase your brand visibility. If no one is familiar with your brand, then it will be harder to gain customer trust and in turn, convert leads. There are several different ways to increase...
by Paige McClatchie | Jan 29, 2024 | Marketing Tips
Grow your brand in 2024 and make marketing your best friend. Properly marketing your business will not only help you with customer retention. But it will also help generate new customer leads and build brand awareness. We’ve gathered some simple marketing tips to...