Now that you’ve got your brand identity down and consistent, it’s time to increase your brand visibility. If no one is familiar with your brand, then it will be harder to gain customer trust and in turn, convert leads.

There are several different ways to increase your brand visibility, and not all of them require a significant investment. This allows you to start spreading your brand awareness without breaking the bank, especially if you are just starting your brand.

Brand Visibility | FXV Digital Design

 

Take Social Media By Storm

Regularly posting engaging content, interacting with followers, and utilizing relevant hashtags can help expand your reach.

Branded Social Media Accounts:

We’re living in a digital age where almost everyone is on social media. This means you’re missing out if you’re not leveraging social media to get leads and connect with potential customers. Branded social media accounts also allow for customers and clients to tag you in their posts which can organically grow your reach.

Stay Engaged With Your Audience:

The biggest thing to keep in mind when you have a branded social media account is to not only post but to engage with your followers and other accounts. Additionally, participating in industry-related discussions and collaborating with influencers can amplify your brand’s visibility.

Promote Follower Engagement:

Once you have established engagement with your audience and followers, then you can make content to promote followers engaging with your brand’s account. Planning content that can increase user engagement such as polls, contests, challenges, and captions that prompt engagement in the comments.

Brand Visibility | FXV Digital Design

 

 

Increase Your Brand Visibility With Your Website

Having an online presence and website is key for your brand and to increase your brand visibility. While almost anyone can make a website these days, not all websites are the same.

Optimize Your Website:

So you have a website for your business, but is it optimized to ensure a user-friendly experience? This is more than just making sure your website is visually appealing and ADA accessible, but that the content on your website is optimized for search engines or (SEO).

Want to learn more about SEO? Check out our blog “LOCAL SEO MEANING: CRACKING THE CODE TO ONLINE VISIBILITY

Start a Blog:

Blogs aren’t just for sharing recipes, they are a great free tool businesses can leverage. Blogs can be used to share various information, such as news about your brand or industry, insights, tips, etc. Not only do blogs provide extra informational content for your customers but when properly optimized and written, they will improve your website’s SEO and position on Google.

Get Out In The Community

Networking and making sure the community knows you are there and a real person is invaluable to businesses. This helps to build trust and credibility in your brand while leaving a lasting impression on the community.

Networking:

Take advantage of opportunities to connect with business owners and like-minded individuals in your area. Many communities and towns have networking groups or business chambers that you can join. Attending events within your industry, conferences, and industry networking can help to get your name out with your fellow business owners and the chance to meet with potential customers.

Community Events:

Engaging in your local community is a great way to increase brand visibility as well as goodwill in the community. You can also sponsor local events, participate in community festivals or fundraisers, and support local causes. By demonstrating your commitment to the community, you can build strong relationships with potential customers and generate word-of-mouth referrals.

 

Brand Visibility | FXV Digital Design

 

Increase Brand Visibility With Marketing & Advertising

Invest In Paid Social Advertising:

Use the fact that everyone is online to your advantage by advertising online. Online advertising through META and Googe makes it easier to track conversions versus traditional print advertising. Paid social advertising is something that you can do yourself, or hire an outside agency to do. Unlike traditional print advertising with fixed prices, you are also able to choose how much you would like to spend based on your goals and the keywords you are targeting.

Email Marketing:

Build a list of email subscribers with a mix of your clients and followers, that have opted in to receive email marketing. Emails don’t need to be just revolving around promotions. The emails can be newsletters, tips & tricks, and occasionally email exclusive promotional offers.

Branded Apparel:

Does your brand or business require you and your employees to be customer-facing? A great way to make your brand stand out is to have branded apparel for you and your employees to wear. You don’t have to limit your branded apparel to just employees. Handing them out to clients, or selling branded merchandise in your store are ways to get more people repping your brand and spreading the word of your brand further than where you are located.

Brand Visibility | FXV Digital Design

Want help increasing your brand visibility? Contact us today!

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