Digital Marketing
News, Tips, & Tricks
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Why Websites are Better Than Apps
Websites and apps are popular for businesses and individuals to share information and connect with their audience. However, there are several reasons why websites are often a better choice than apps. Websites are more accessible to a broader audience. With a website,...
Why Branding Is Important for Non-Profits
Branding has a bad reputation for being seen as something only for-profit businesses need to worry about and invest heavily. Still, non-profit organizations can benefit greatly from developing a solid brand. This blog post will explore why branding is crucial for...
Why are Websites Important?
Websites are still crucial for various reasons, even in the age of social media and mobile apps. First and foremost, websites are the foundation of a company's online presence. A well-designed website can be a hub for all a company's online activities, such as social...
What is blogging and what are the benefits?
There is no doubt that blogging can be a valuable tool for sharing information with others, but what is blogging? Here are six tips on how to effectively use blogging for communicating with your target audience and building relationships with them. 1. Blogging builds...
Social Media Advertising: 5 Key Components
Social media advertising can be challenging to a small business owner or anyone with little to no experience. But have no fear; we've created a quick list to help you on your way to social media success! Building a successful social media advertising strategy requires...
Tips for Small Business Social Media Marketing in 2023
We've compiled a list of tips to help you get the most out of social media marketing for your small business, whether you're just getting started or have been using it for years. In order to share your business' message, values, brand, and content, social media plays...
Why Firewalls are Essential for Websites
A firewall monitoring your website for any possible threats is necessary for small businesses! A WAF (Web Application Firewall) is a specific application that filters, monitors, and prevents certain HTTP traffic to and from a website. Inspecting HTTP traffic can...
What are Backlinks and How Do They Help SEO?
Search Engine Optimization (SEO) is a marathon, not a sprint. It is constantly evolving its strategies so that you are getting the best performance out of your content. An essential part of that strategy is Backlinks. In 2021, 55.24% of web pages do not have a single...
Why do you need a Landing Page for Business?
Having a landing page for business increases conversion and decreases customer confusion. When you’re touting something specific on your website, are you sending viewers to a landing page or just directing them to your homepage? In our world of “go, go, go” it is...