Website Case Study
The Custom Printing Company
Learn how we helped Jersey Ink, a local family-owned custom screen printing and embroidery business, improve their website and grow through SEO after three different marketing agencies failed to help them.
The Challenge at Hand
Jersey Ink faced a significant challenge as three previous marketing agencies were unable to deliver a website that effectively supported their online presence and generated valuable leads. Recognizing the importance of having a website that not only showcased their brand and wide range of services but also served as a powerful lead generation tool, Jersey Ink reached out to our team at FXV Digital Design.
HOW WE MADE THEIR WEBSITE PURELY AWESOME
In addressing Jersey Ink’s needs, we were determined to create a website that would not only rectify the shortcomings of previous marketing agencies but also serve as the cornerstone of their online presence. Our approach focused on simplicity and informativeness, ensuring that the website effectively showcased their services and the team behind them. Through leveraging their distinctive blue color scheme, we made key elements stand out, captivating and engaging users. Moreover, the website was purposefully designed to convert and gather organic SEO leads, maximizing its impact on Jersey Ink’s business growth. Heres more on how FXV made it AWESOME:
Simple & Appealing Design
A design that stands out and informs their target audience effectively.
Informational Content
Information about the printing services, process, and the Jersey Ink team.
Responsive Layout
A layout that is accessible and responsive across all devices.
SEO Optimization
Various optimizations to increase organic traffic and future growth.
BUSINESS IMPACT AT A GLANCE
The launch of Jersey Ink’s new website marked a significant turning point, as it not only addressed past challenges but also propelled their online presence to new heights. The website’s simplicity and informativeness, coupled with the strategic use of their distinctive blue color scheme, resulted in a captivating and engaging platform that effectively showcased their services and team. Most importantly, the website’s intentional design for lead conversion led to a notable increase in valuable leads, driving tangible business growth and solidifying its role as a powerful asset in Jersey Ink’s continued success.
Over 600,000+
Organic Impressions a Year
Over 4,000+
Organic Clicks a Year
43% Engagement
Average Engagement Rate
56% Bounces
Average Bounce Rate
THE FINAL RESULTS
The Jersey Ink website, made to be simple yet informative, effectively showcased their services and team, while the strategic use of their distinctive blue color scheme captivated and engaged users. The intentional design for lead conversion led to a substantial increase in valuable leads, driving tangible business growth and solidifying the website’s pivotal role in Jersey Ink’s continued success. The SEO optimizations performed on Jersey Ink’s website has resulted in a notable increase in website traffic, user interaction, and inquiries about their services. Our partnership with Jersey Ink has not only elevated their digital presence but has also left a lasting and transformative impact on their overall brand positioning, highlighting what FXV Digital Design can do for your brand.