Core Health Chiropractic
Branding Client Case Study
Core Health Chiropractic is the leading chiropractic practice in Berks County, dedicated to improving patients’ health and well-being through holistic care. They sought to enhance their brand presence, engage with a wider audience, and attract more patients. Our agency provided a comprehensive suite of services to achieve these goals.
Project Duration: March 2016 – Present
Core Health Chiropractic
Branding Client Case Study
Core Health Chiropractic is the leading chiropractic practice in Berks County, dedicated to improving patients’ health and well-being through holistic care. They sought to enhance their brand presence, engage with a wider audience, and attract more patients. Our agency provided a comprehensive suite of services to achieve these goals.
Project Duration: March 2016 – Present
Client: Core Health Chiropractic
Industry: Healthcare
- New Logo Design
- Website Design
- Website Maintenance
- Search Engine Optimization · SEO
- Print Design & Materials
- Media Production
- Social Media Advertising
- Blog Writing
The Challenge
Core Health Chiropractic faced several challenges, including a dated website design, inconsistent branding, and low online visibility. They needed a cohesive marketing strategy to increase brand awareness and drive patient acquisition across digital and print channels.
We developed a multifaceted strategy that leveraged our diverse service offerings.
Website Design & Maintenance
We redesigned their website to create a user-friendly, mobile-responsive platform that highlights their services, patient testimonials, and easy appointment booking. The new design reflects the professionalism and care Core Health Chiropractic offers.
Our ongoing website maintenance ensured that Core Health Chiropractic’s site remained secure, fast, and up-to-date with the latest content and features.
SEO Services & Blog Writing
We implemented on-page and off-page SEO strategies to improve search engine rankings, resulting in increased organic traffic and visibility for Core Health Chiropractic.
We also created a content strategy focused on educating patients about chiropractic care, wellness tips, and clinic news. Regular blog posts improved the site’s SEO and provided valuable information to the audience.
Website Ranking is a Marathon
Implementing effective SEO strategies and maintaining your website regularly are crucial for enhancing organic search results.
By consistently optimizing and maintaining your website, you not only improve your visibility in search results but also provide a better user experience, which can lead to increased traffic and higher conversion rates.
Rolling 28 Days Statistics
- Organic Search: 46%
- Direct Search: 37%
- Paid Search: 17%
New Logo Design
We designed a modern and memorable logo that embodies the clinic’s commitment to health and wellness. The new logo is used across all digital and print assets to ensure brand consistency.
Our design team created custom graphics utilizing the new logo for branding and marketing purposes, ensuring a cohesive and visually appealing brand presence.
Print Design
We followed up by crafting rack cards, business cards, and customized marketing materials that aligned with the clinic’s updated branding.
Media & Advertising
For Core Health Chiropractic, we implemented strategic media and advertising campaigns to effectively reach and engage their target audience. Through compelling visuals, messaging, and promotions, we not only boosted brand awareness but also drove traffic and conversions, contributing significantly to the clinic’s growth and success.
Video Production
We produced a series of engaging videos, including patient testimonials, informational content about chiropractic care, and virtual tours of the clinic.
These videos were shared on the website and social media platforms to build trust and educate the audience.
Social Media Advertising
We developed targeted social media advertising campaigns to reach potential patients in the local area. Through engaging content and promotions, we increased brand awareness and encouraged community interaction.
The following statistics are for the most recent campaign. The video our team produced to the right was used for this campaign. You may be asking yourself why this is impressive? The ad was only up for 7 days at a cost of $100.
Link Clicks
Engagements
Reach
Video Plays
The Conclusion
Our collaboration with Core Health Chiropractic resulted in a successful transformation of their brand and digital presence. By implementing a comprehensive strategy tailored to their needs, we significantly enhanced their visibility and patient acquisition efforts. We continue to support Core Health Chiropractic through ongoing website maintenance and digital marketing efforts to ensure sustained growth.
%
Increase
in Website Traffic
%
Growth
in Followers & Engagement
%
Rise
in New Patient Appointments
%
Satisfaction
with Marketing Strategy
Dr. Sarah Balthaser
Owner, Core Health Chiropractic
Owner, Core Health Chiropractic