Recently, Freddy Vasquez, Founder & Big Cheese of FXV Digital Design joined Karen Norheim as a guest on her podcast, Always Lifting! Check it out below:
In this episode of Always Lifting, host Karen Norheim sits down with entrepreneur, storyteller, and award-winning business owner Freddy Vasquez, founder and “Big Cheese” of FXV Digital Design. Fresh off his company’s recognition at the 2025 Greater Reading Chamber Business Excellence Awards—right alongside American Crane—Freddy shares his inspiring journey from designing MySpace pages to building a thriving digital design agency.
Together, Karen and Freddy dive into themes of:
🌟 Grit & risk-taking: how Freddy faced challenges and took bold leaps to grow his business
🌟 The ups and downs of entrepreneurship: from losing jobs and maxing out credit cards to building something lasting
🌟 Business culture: creating a workplace rooted in authenticity, teamwork, and creativity
🌟 Branding & storytelling: why personal and business branding matter for long-term success
🌟 Community impact: giving back through toy drives, school outreach, and local partnerships
With honesty, humor, and heart, Freddy reveals what it means to “create something awesome today” and how resilience, people, and purpose have shaped his success. If you’re an entrepreneur, leader, or anyone chasing a vision, this conversation will leave you energized, inspired, and ready to take the leap.