What are Backlinks and How Do They Help SEO?

Search Engine Optimization (SEO) is a marathon, not a sprint. It is constantly evolving its strategies so that you are getting the best performance out of your content. An essential part of that strategy is Backlinks. In 2021, 55.24% of web pages do not have a single Backlink. 

What is a Backlink

A Backlink is a link from one website to another. There are two types of Backlinks, Nofollow and DoFollow. Nofollow is a tag that tells the search engine to ignore the link. DoFollow is a tag that does not ignore the connection, improving rank and visibility. Having high-quality Backlinks increases the visibility and position of your site. 

How do I get Backlinks

Backlinks are a necessary strategy in creating organic traffic from Google. Developing a backlink strategy will take time and effort. Here are five simple ways you can start your backlink strategy: 

  1. Add Links, links to your website on your social media pages.
  2. Research your Posts, determine which ones are already ranking well, and improve and expand upon them.
  3. Create Content: How-To’s, blogs, infographics, embedded videos. These formats get more backlinks than the standard post, thus improving your backlink strategy.
  4. Write and comment, write content as a guest post on other related blogs back to your website.
  5. Influencers, interviewing influencers in your industry is an easy content strategy. Send them the link, and no doubt they will be linked back to your site.
Monitoring Backlinks

There are several ways professionals monitor their backlinks, including SEMRush, Google Search Console, Ahrefs, etc. It’s essential to watch your links. A backlink to an unsecured site can get your website penalized by Google, thus resulting in a drop in ranking. 

Consider asking these questions: 

  1. Where can I find all of my backlinks?
  2. How can I determine if they are toxic?
  3. How can I contact harmful backlink owners?

Backlinks are an essential part of SEO strategy in 2021. If you are one of the 55% not utilizing this part of your strategy, it may be time to talk to a professional. FXV Digital Design offers website management using this backlink strategy and a holistic strategy that encompasses a method based on the 2021 algorithm. If you want to get your technique right, contact us today.