Tips for Small Business Social Media Marketing in 2023 | FXV Digital Design

We’ve compiled a list of tips to help you get the most out of social media marketing for your small business, whether you’re just getting started or have been using it for years.

In order to share your business’ message, values, brand, and content, social media plays a significant role. With these tips, you can develop effective social media marketing strategies, and by creating content that your customers will enjoy, you will also be able to attract new customers.

1. Bio and profile optimization

Your first step in social media marketing for small businesses should be to personalize your Facebook, Instagram, and Twitter pages. Make sure customers shop or schedule with you with action buttons on Facebook and Instagram. They all should include a link to your website.

Facebook business page optimization

Follow these tips for small business social media marketing on Facebook:

  1. Include contact information, your website address, and other information in the about section
  2. Create a username
  3. Personalized URLs
  4. Cover photo and profile photo
  5. utilize the call to action button
  6. Utilize each tab pertaining to your business
  7. Pin an important post
Instagram optimization for businesses

Create a small business account or switch to one. Ensure your information is updated.

  1. Profile photo
  2. Categorize your business accordingly
  3. A brief bio of yourself or your business
  4. Link to website
  5. Contact information
  6. Utilize the call to action button
Twitter optimization for businesses

Your Twitter business page should include and adjust the following:

  1. Create a username
  2. Banner image
  3. Profile photo
  4. Link to website
  5. A brief bio of yourself or your business
  6. Pin an important tweet

2. Take advantage of diverse social media feeds

Sharing behind-the-scenes content as one of the ways to diversify your feed is an effective way to do small business social media marketing. A mix of promotional and more down-to-earth content is appreciated by your followers, whether it’s weekend activities, a family activity, or a community event you’re participating in. You can engage followers, humanize your social pages, and make yourself more relatable by mixing personal, promotional, and inspirational content on your social channels.

Tips for Small Business Social Media Marketing in 2023

3. Make use of both specific and general hashtags

You should use a mix of niche and general hashtags on social media. The reason is that niche hashtags don’t have as many posts as more popular hashtags. These hashtags are likely to be branded, including specific locations, or have specific phrases.

4. Get in touch with direct messages and comments as soon as possible

Keep your social media marketing positive and helpful and respond to comments and direct messages promptly Do not let your comments or direct messages sit in your queue for too long—you could miss out on potential customers or sales! You should set aside some time each week to respond to people on social media. Combining this time with outreach and community engagement will ensure your success.

5. Consistency is the key

It is important to establish a cadence of postings on social media that is realistic and sustainable for your business. This can be once a day, every other day, or three times per day – whatever works for your business!

6. Monitor the progress of your social media marketing campaign

You can’t tell if social media helps your business if you don’t track its metrics. Track your metrics and adjust your social media marketing strategies based on the results. There are several social media metrics you can explore, but these are the most common: Likes, comments, and shares.

  • Impressions
  • Reach of post
  • Growth in followers
  • The number of mentions of a brand
  • Hashtag(s) used by brands
  • Twitter retweet count
  • Actions taken on stories
  • Amount of DMs you’ve received
  • Social media referrals you’ve received
  • Pinterest pin count
  • Reviews you have received with a five-star rating or higher

Monitor your performance and track some social media metrics today for social media success!

Tips for Small Business Social Media Marketing in 2023

7. Take advantage of Instagram and Facebook stories & reels

The Reels and Stories features on Instagram and Facebook are some of the most popular features on both platforms, so make sure you take advantage of them as much as possible.

8. You might want to consider posting more video content on social media

As you are probably aware, video marketing content is gaining more traction than ever across all social media platforms. There is no doubt that the majority of customers prefer to learn more about a product or service by watching videos rather than reading about it.

9. You should include links and calls to action in your social media profiles and posts

The acronym CTA stands for “Call to Action”. It is very critical for social media users to use CTAs to generate conversions and leads. Make sure you include a call to action on your social media posts (for example: “swipe up,” “tap to shop,” “tap here,” “visit the link in our bio”, “visit our website,” etc.) to drive customers to your website, sign up page, or any other relevant piece of content you would like to share with them. Be sure to include an action button in your social media bio, so your customers are driven to your website, to a sign-up page, or to another significant piece of content you would like them to see.

10. Social media is an excellent platform for collecting customer feedback and sharing customer testimonials

If you do not already do so, you should ask your customers for feedback or a review of your product or service. You can use this information to improve your business and customer relationship and share positive testimonials on your social media pages to help you improve your product. Additionally, you can use this information to enhance customer satisfaction.

11. The timing of your posting is crucial

If you have a business profile on Instagram or Facebook, you can utilize Insights to determine when your followers are online most during the day. You would ideally like to post whenever your followers are online. Using Insights, you will be able to determine when your followers are online during the day, so you can schedule your posts accordingly.

Using social media in your marketing campaign does more than increase site traffic. It enhances the strength of your brand and allows your audience to relate to your business more deeply.

BONUS TIP! No matter what platforms you use or how you use them, remember that social media isn’t for pitching your business.

With people naturally following you and promoting your content, pitching will not need to be necessary. You can express yourself, demonstrate your values, share useful information, and build up those around you. In addition to achieving your business goals, this approach will also allow you to enjoy the satisfaction and fulfillment that accompany them.

If you would like to create a unique and usable online presence for your company, visit the social media marketing page on our website. We are committed to creating a unique and usable online presence for companies of all sizes. Our services are tailored to meet the needs of any organization, whether you are a small business just getting started or a large established corporation.