Website Case Study
A Youth Engagement Company
Explore how we brought CoolSpeak’s vision to life, creating a website which serves as a platform for youth empowerment. Our approach featured a blend of creativity and functionality to connect with today’s youth while accomplishing CoolSpeak’s goals.
THE CHALLENGE AT HAND
As a forward-thinking youth engagement company, CoolSpeak recognized the importance of upgrading their website to effectively represent their brand. Their existing website faced functionality issues and failed to deliver a good user experience, hindering their ability to connect with their target audience. To address this issue, CoolSpeak reached out to our team to develop a new website which not only addressed the technical issues but also authentically communicated their mission of inspiring and empowering youth, parents, and educators.
HOW WE MADE THEIR WEBSITE PURELY AWESOME
When CoolSpeak approached us to upgrade their website, we knew that a one-size-fits-all approach wouldn’t cut it. We set out to create a website that not only captured the spirit and impact of their brand but also resonated with their diverse audience of youth, parents, and educators. Here is how FXV made it AWESOME:
Youth centric design
A lively and colorful design that resonates with a younger audience.
Information about their programs, camps, and motivational speakers.
Tools for ease of use and engagement including calendars and speaker profiles.
A layout that is accessible and responsive across all devices.
Various optimizations to increase online visibility and search rankings.
BUSINESS IMPACT AT A GLANCE
Through our collaborative efforts, we not only met but exceeded CoolSpeak’s goals to connect with their audience in a more meaningful and impactful way. The transformative impact of the new website was felt across the board, leading to increased engagement, heightened brand recognition, and a more profound connection with their target demographic.
Average Time on page
Average Page Load Speed
Average Engagement Rate
Average Bounce Rate
THE FINAL RESULTS
The launch of the new website marked a significant turning point for CoolSpeak, as it not only dramatically improved user engagement but also effectively communicated their mission with unparalleled clarity. The impact was immediate and profound, with a notable surge in website traffic, user interaction, and inquiries about their programs and events. CoolSpeak expressed their satisfaction with the website’s ability to authentically represent their brand and connect with their audience on a deeper level. Our collaborative efforts not only met their expectations but exceeded them, leaving a lasting and transformative impact on their digital presence and overall brand positioning. The success of this website reaffirms our commitment to driving meaningful and measurable results for our clients.