Google has finally unveiled brand page for Google+, allowing businesses and brands to join their social network. This begins a new era for the search engine heavyweights.
“So far Google+ has focused on connecting people with other people,” Google SVP of Social Vic Gundotra said in a blog post. “But we want to make sure you can build relationships with all the things you care about—from local businesses to global brands—so today we’re rolling out worldwide.”
The new Google+ brand pages look similar to their Profiles, except for the little square icon that designates that it’s a Page rather than a Profile. Users can add brands such as Fox News, the Dallas Cowboys and Angry Birds to their circles, check out their information and browse their photos. When users add a brand to their circles, it increases that brand’s follower count.
The search engine’s launch partners include Angry Birds, CNN, Fox News, the Muppets, the Dallas Cowboys, Pepsi, Toyota, Macy’s, X Games, WWE, Train, Barcelona Football Club and Save the Children.
When the search giant first launched Google+, brands immediately jumped on the opportunity to gain additional exposure. Google soon asked brands to stop creating profiles. It quickly became a controversy that forced the company to accelerate its plans for business pages.