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Social Media Manager
Job Description
We are currently seeking a skilled Social Media Manager to oversee our company’s and clients’ social media platforms. In this role, you will be accountable for crafting compelling written and visual content, overseeing post-scheduling, and engaging with our followers. Your primary objective will be to maintain a cohesive brand image across all media channels, aligned with our marketing objectives.
As a Social Media Manager, it is expected that you stay updated on the latest digital technologies and trends in social media. Your communication skills should be exceptional, allowing you to creatively express ideas and messages.
Ultimately, your role will involve managing our social media presence to drive significant web traffic and foster strong customer engagement.
Responsibilities
- Perform research on current benchmark trends and audience preferences
- Design and implement social media strategy to align with business goals
- Set specific objectives and report on ROI
- Generate, edit, publish, and share engaging content daily (e.g. original text, photos, videos, and news)
- Monitor SEO and web traffic metrics
- Collaborate with other teams, like marketing, sales, and customer service to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner, and monitor customer reviews
- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures, and blog layout)
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools, and applications
Requirements and Skills
- Proven work experience as a social media manager
- Hands-on experience in content management
- Excellent copywriting skills
- Ability to deliver creative content (text, image, and video)
- Solid knowledge of SEO, keyword research, and Google Analytics
- Knowledge of online marketing channels
- Familiarity with web design
- Excellent communication skills
- Analytical and multitasking skills
- Proficiency in Adobe Suite
Apply
Send your resume and portfolio to jill@fxvdigital.com and if you are a qualified candidate, we will schedule an interview. Thanks!
Frequently Asked Questions
What does a Social Media Manager do?
The role of a Social Media Manager involves managing a company’s public interactions on social media platforms with a consistent voice. They are responsible for creating and executing content strategies, as well as gathering data on engagement. Social Media Managers also identify trends in customer interactions to inform the planning of digital campaigns that foster brand loyalty.
What are the responsibilities and tasks of a Social Media Manager?
A Social Media Manager is accountable for supervising a company’s public interactions through the implementation of content strategies on various social media platforms. Their responsibilities include analyzing engagement data, identifying patterns in customer interactions, and devising digital campaigns to cultivate an online community.
What qualities define a good Social Media Manager?
An effective Social Media Manager possesses the ability to engage and captivate audiences, utilizing monitoring tools to gain valuable insights. They are skilled at aligning their work with the brand’s goals and objectives. Moreover, they have a keen eye for social media trends and know how to effectively engage and interact with the company’s followers.
Who collaborates with a Social Media Manager?
Social Media Managers collaborate primarily with customers and online followers. They work closely with the Social Media Strategist to ensure that all social media initiatives are in line with the organization’s digital marketing objectives and unique messaging.