Many of our clients have asked us to redesign their websites using the WordPress platform. It makes it easier for them to log in and make the updates they need right away as opposed to waiting for the “web guy”. Keeping websites fresh with new content keeps your Google rankings moving in the right direction and allows you to achieve better organic rankings.
So being many of my clients have asked me the same batch of questions on how to get the most out of WordPress, I figured why not write a quick little post helping you get started on the right path towards success.
One of the first things you should do is setup your permalinks correctly. If you’ve already went ahead and started blogging or creating pages, you’ll see the links created by WordPress look something like this:
Looking at that you can tell right away that SEO is not the main focus. In order to fix that, all you need to do is got to your Dashboard > Settings > Permalinks. Select the post name option, which should look like the following:
Doing this will set your URLs to show the titles of your pages or posts, benefitting your SEO and should look like this:
Google Sitemap Generator
This is an awesome plug-in created by Google that generates XML Sitemap of your WordPress blog. Just install the plug-in, activate, and a sitemap is auto-generated and updated with each blog post. The file wil be placed in the root directory of your site and called “sitemap.xml”. You can then submit this sitemap using Google’s Webmaster Tools. Read more